RESUME

Fontainebleau Las Vegas - Social Media Manager

October 2025 - Current

  • Led the overarching social media strategy for Fontainebleau and its portfolio of sub‑brands across food & beverage, retail, health & wellness, and entertainment, ensuring cohesive brand storytelling and measurable growth.

  • Increased following for instagram account by XXX%, maintained an average engagement rate of XX%, increase saves and shares by xx percent in Q1.

  • Directed and led the social media content team to plan, produce, and oversee high‑impact photo and video shoots that elevated brand identity and engagement.

  • Worked sponsorships and partner teams to build social media and influencer strategies for major Las Vegas events including National Finals Rodeo and Formula 1.

  • Led the social media strategy for the opening of Cantina Contramar, a new restaurant opening at Fontainebleau resulting in a gain of 6000 followers in 3 months and an average engagement rate of over 15% each month.

Cirque du Soleil - Sr. Social Media & Influencer Manager

February 2024 - June 2025

  • Grew Cirque du Soleil accounts by over 1 million followers in a year while maintaining an engagement rate exceeding 6%.

  • Launched new social media pages for all show accounts, resulting in increased awareness and ticket sales.

  • Created and led the Cirque du Soleil influencer program, collaborating with 10-20 micro and mega influencers each month to drive engagement and expand reach.

  • Developed and implemented comprehensive social media analytics reporting, delivering key insights on engagement and ROI. Presented findings to company executives, informing strategic decisions and optimizing social media performance.

  • Planned, coordinated, filmed, and produced social media video shoots along side marketing, digital, and PR teams, ensuring content aligned with overarching brand campaigns and business objectives.

  • Worked with partners and sponsors to co-develop integrated social media campaigns amplifying brand visibility, deepening audience engagement, and supporting cross-promotional initiatives.

AREA15 - Social Media and Content Manager

June 2021 - January 2024 | Contractor from June 2025 - November 2025

  • Managed the AREA15 official brand account along with 5 sub-brand accounts across Instagram, Facebook, TikTok, YouTube, LinkedIn and Twitter.

  • Created social media strategies that aligned with business goals which resulted in a 1000 MoM follower growth

  • Transformed organic social media into the top-performing ticket sales channel through strategic content, campaigns, and community engagement that drove increased revenue and brand visibility.

  • Spearheaded dynamic influencer programs, promoting brand and events - fostered lasting partnerships through communication, personalized strategies, and collaborative content creation.

Contract from June 2025 - November 2025

  • Directed the social media strategy in collaboration with external agencies to rebrand AREA15’s digital presence, significantly boosting engagement, ROI, and audience loyalty.

  • Partnered closely with the creative team to design and launch a refreshed content strategy that aligned with brand goals and elevated audience engagement across platforms.

Ivory Star Productions - Social Media and Marketing Strategist

November 2020 - June 2021

  • Oversaw social media, working with public relations and graphic teams to develop communication and marketing plans for multiple hospitality, travel, and entertainment-based clients.

  • Built video content strategies for clients to develop their TikTok channels and increase brand awareness and reach.

Education

  • Southern Utah University - Bachelors of Science in Communication | Marketing Minor

VOLUNTEER EXPERIENCE

  • Lux Mea Womens Chorus - Social Media Management - 2020

  • SUU Community Engagement Center - PR + Social Media Service Leader - 2019

  • Orem Owls MiLB - Social Media Intern - 2018